Box-Office Review: September 25-27, 2009
by Honk Mahfah on Sep.28, 2009, under Box-Office Review, Movies
Can’t stand hot weather, but boy, do I wish it were July again…
(1) Cloudy with a Chance of Meatballs ($24.6 million, $7887 per screen, $60 million total): Dropping only 19% from a decent opening weekend, it appears that people actually like this movie and are on the verge of turning it into a legitimate hit. That’s good news for the box office, which otherwise is in shambles right this moment.
(2) Surrogates ($15 million, $5083 per screen): I was convinced this was going to do okay, but looking back on it, I’m not sure why I thought that. I guess I’m stuck in the early ’90s, when Bruce Willis was actually relevant as a box-office star. No more.
And I’d guess that those silly shots of him with a full head of blond hair may have cost the movie millions of dollars in ticket sales.
Surrogates was positioned to be the 2009 version of 2008′s Eagle Eye, a mildly successful sci-fi/action thriller, and it won’t end up being even as successful as that.
(3) Fame ($10 million, $3241 per screen): A remake of a movie people below the age of 35 don’t remember, starring nobody the paparazzi would break into a trot to photograph, opening in late September…? That equals non-starter, and that’s exactly what MGM got. All things considered, this movie probably overperformed.
(4) The Informant! ($6.9 million, $2760 per screen, $20.9 million total): Holding up reasonably well from last weekend, this movie still has a long way to go before anybody will be calling it a success.
(5) I Can Do Bad All By Myself ($4.7 million, $2241 per screen, $44.5 million total): Continuing to slow down, which is typical for Tyler Perry movies.
(6) Pandorum ($4.4 million, $1759 per screen): As predicted, nobody cared. I’m surprised it made as much as it did.
(7) Love Happens ($4.3 million, $2280 per screen, $14.7 million total)/(8) Jennifer’s Body ($3.5 million, $1278 per screen, $12.3 million total): Last week’s pair of high-profile duds got no solace this week, as the chances of either of them becoming slight word-of-mouth successes flew out the window. Both will bedistant memories in another couple of weeks.
(9) Appropriately enough, 9 ($2.8 million, $1399 per screen, $27 million total): The movie is now close to earning back its stated budget of $30 million, so it’s not all bad news for the studio. Still, this was a dud.
(10) Inglourious Basterds ($2.7 million, $1389 per screen, $114.4 million total): Continuing to do relatively well on a week-to-week basis, this is the last week we’ll be hearing from Aldo and his Apaches in this column, but they had a good run, and will be fondly remembered.
Next week finds five new movies going into wide release, including Capitalism: A Love Story, which performed quite well in its limited opening this weekend, averaging $60,000 on eahc of its four screens. It won’t do as well when it hits 1000 screens, but look for it to pull in no less than $5 million.
Pixar will possibly get its first taste of defeat when it rereleases Toy Story and Toy Story 2 as a combo double feature, this time in digital 3D. Now, I can see this doing as well as $15 million, but I can also imagine people mostly looking at it and shrugging. After all, do you know anybody who wants to take their kids to a three-hour movie? I didn’t think so. But I will say this: if I’m wrong, and the box office take is considerable, then it means next summer’s Toy Story 3 is going to be absolutely ginormous.
Also opening: Ricky Gervais’s The Invention of Lying (nobody cares), Drew Barrymore’s Whip It (good for $7 million), and Woody Harrelson’s Zombieland (good for $10 million now and every pothead in the world claiming it as their favorite movie five years hence).
September 28th, 2009 on 10:24 pm
I am very glad for Cloudy… as this is actually a good movie (not quite Pixar good) But still good as for the others with the exception of 9, abd Basterds I dare anyone to care.
September 29th, 2009 on 3:20 am
That’s September for you: whole bunches of lame.
October, thankfully, is better.
September 29th, 2009 on 8:28 pm
October 2nd is ridiculous. Why couldn’t some of these come out in September? I want to see Toy Story double feature, Zombieland, Invention of Lying, Capitalism, and Whip It. I wanted to see the Invention of Lying back when I read the plot synopsis 6 months ago. Sounds original to me.
September 29th, 2009 on 9:30 pm
Even stranger consider how little comes out on Oct. 9.
I predict that — good though it may be — “The Invention of Lying” does virtually no business. The marketing campaign for that movie is as bas a campaign as I have ever seen: the commercials don’t even explain that the concept of the movie is a world in which lying hasn’t been invented yet!
I want to see all of those movies, also, but I’m guessing that “Toy Story” is the only one I’ll bother to actually watch.