Loaded Couch Potatoes

Box-Office Review: August 28-30, 2009

by on Aug.30, 2009, under Box-Office Review, Movies, Quentin Tarantino

As I recall, I predicted that Halloween II and The Final Destination would not both have good opening weekends, and in that, I was correct.

However, I was dead wrong about which one would be an achiever and which would be a loser.

(1)  The Final Destination ($28.3 million, $9079 per screen):  This, frankly, is a bit stunning.  Not only did it trounce the Rob Zombie movie, it also handily beat the openings of the first three films in its own series … without having one single star in the cast.

Is there any doubt left that 3D can be a big draw?

(2)  Inglourious Basterds ($20 million, $6332 per screen, $73.7 million total):  Here’s an interesting fact.  This movie’s gross on Friday was down about 60% from its Friday gross last week, which is usually a sign of doom and gloom.  However, the weekend overall ended up being down only 47% from last weekend, which is a big turnaround from that second Friday.

What does this mean?

Well, who can say for sure, but it seems highly likely to me that it means the movie has good word of mouth among older audiences, who tend to go to the movies on Saturday and Sunday afternoons.

They also tend — as we’ll see with at least one other movie further down the chart — to cause a movie to stick around for a number of weeks, so this might be excellent news for the long-term prospects for the Basterds.  Tarantino and Pitt (not to mention the Weinsteins) are undoubtedly smiling widely over this one.

(3)  Halloween II ($17.4 million, $5754 per screen):  A very disappointing opening, considering that the first film in Zombie’s series opened to nearly $30 million.  Clearly, this movie was the victim both of disdain for the first movie and of the unexpectedly stout competition from The Final Destination.

I’d guess it’ll be a while before Hollywood opens two same-genre films on the same weekend agaain.

The budget on this movie was apparently only $15 million, so nobody will lose any money on the deal.  Still, a disappointment.

(4)  District 9 ($10.7 million, $3365 per screen, $90.8 million total):  Down 41% this weekend, it’s another good performance from the Blomkamp flick, which is now a lock to make $100 million.

(5)  G.I. Joe: The Rise of Cobra ($8 million, $2307 per screen, $132,4 million total):  Down 35%, which isn’t bad, I continue to be fairly impressed by how well this movie is doing.  Not a huge hit, by any means, but it’s doing similarly reobust business overseas, which probably means a sequel is a go.

(6)  Julie & Julia ($7.4 million, $2956 per screen, $70.9 million total):  Word of mouth continues to propel this movie into strong business.  It dropped only 16% this weekend, and I’m now starting to wonder if that magic — and mostly meaningless — plateau of $100 million isn’t doable, after all.  As I mentioned earlier, movies that really entertain older audiences tend to have long shelf lives, and if you want a great argument for that fact, look no further than this movie.

(7)  The Time Traveler’s Wife ($6.7 million, $2278 per screen, $48.1 million total):  This movie is also holding up well, and while Eric Bana can’t quite claim to be a box-office star yet, it’s clear that he still has potential.

(8)  Shorts ($4.8 million, $1568 per screen, $13.5 million total):  There isn’t much kiddie business to be had during this part of the summer, but this movie dropped only 24%, which is at least a mild rebound from a poor opening weekend.

(9)  Taking Woodstock ($3.7 million, $2691 per screen):  Not good.  Clearly, nobody much cared to see a movie about Woodstock that wasn’t really about Woodstock.

(10)  G-Force ($2.8 million, $1477 per screen, $111.8 million total):  If Disney World ever opens a ride based on this movie, I’m gonna crap in its doorway.

Elsewhere on the charts, there was another strong late-run performance from Harry Potter; the sixth film in the series is up to $294 million, and seems likely to hit the $300 million mark, which will make it the most successful entry since the first one.  Looks like those IMAX screens were pretty darn helpful, after all.

Also, both (500) Days of Summer and Ponyo continue to hold up well (dropping merely 9% and 19%, respectively).  Both films have proven to be very successful with the audiences they were aimed at.

Next weekend is Dragon*Con weekend for me, so this column will be taking a one-week hiatus.

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